Case Study
Blue Wire
Streamlining campaign management with Podstock
The Challenge
Blue Wire, a leading sports podcast network, needed a more efficient way to manage ad campaigns across audio, video, and social media. Manual processes slowed down reconciliation, reporting, and campaign execution, making it difficult to scale efficiently.
Before Podstock
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Billing & Reconciliation Delays: Took 5+ business days to complete.
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Time-Intensive Reporting: Manually pulling YouTube impressions and baked-in download reports took 1-2 hours per campaign.
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Resource Constraints: Required a larger ad ops team to manage campaigns.
The Solution
Blue Wire uses Podstock to centralize baked-in and DAI campaign management across all platforms. By consolidating delivery for audio, video, and social ad products, the team can:
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Ensure full campaign delivery with real-time tracking.
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Streamline reporting with fast, accurate multi-platform data.
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Accelerate billing & reconciliation by reducing manual data pulls.
Podstock has dramatically improved our operational efficiency, saved us countless hours of manual work, and helped us keep over 99% of revenue on the books.
Andrew Rotondi
Chief Operating Officer
Results with Podstock
50% Faster Billing & Reconciliation
From 5 days to 2-3 days
80% Reduction in Reporting Time
From 1-2 hours to 10-15 minutes
Revenue Retention
99% of revenue remained on the books due to improved efficiency
Scaling Without Additional Headcount
Blue Wire is managing more campaigns without increasing ad ops staffing