Case Study

Dear Media

Centralizing planning, campaign management, and finance in Podstock

The Challenge

Dear Media, a leading multi-platform media company amplifying women’s voices, previously relied on a manual system to track ad calendars and inventory. Simulcast campaigns required campaign managers to pull and combine data from YouTube and Art19, slowing down execution processes. As the network expanded, inventory management and multi-platform campaign coordination became a growing bottleneck, limiting scalability.

The Solution

By consolidating planning, campaign management, and financial reporting into Podstock, Dear Media unlocked

Centralized, Multi-Show Planning

Podstock's media planning suite gives sellers and planners real-time visibility into available inventory and enables easy scheduling.
Talent Coordination

Podstock's Creator Command Center enables copy linking and seamless coordination between Dear Media and podcasters.
Automated Simulcast Campaign Tracking

Ad delivery tracking begins automatically once an episode airs, eliminating manual data pulls and speeding up advertiser reporting.
End of Month Financial Reporting

Podstock's custom reporting accelerates financial close and automates KPI tracking.

Podstock has completely transformed how we manage ad planning and operations. What used to be an extremely manual process is now an efficient and integrated system across sales, operations and campaign management.

Forrest Cao

Senior Director, Finance

Want to learn how Podstock can improve your multi-platform operations? Contact us at hello@podstock.io.

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